About Us

Built from the bottoms up, Xouer blends a universal fit for all shapes and sizes with an effortless aesthetic.

Xouer is a denim-based casual lifestyle brand, devoted to the woman who grew up with fashion, then got busy with life. She’s passionate about her family and career, but never lost her desire to feel good and look current. With this under-served customer in mind, Xouer was born.

Xouer jean uses innovative construction that incorporates smooth, super-stretch denim, slimming panels to mold and hold, a hidden inner elastic waistband for a no gap waist, mesh panels for tummy control, signature curved back yoke, and strategically placed pockets which give her a “booty-lift.”

Founded on the principle of “Curve Equality,” which acknowledges that all shapes are different, but created equal, we designed a jean that maximizes a woman’s shape by fusing together style, comfort and technology.

Super stretchy premium denim, hidden elastic waistband for "no-gap" waist

Slimming interior power mesh panels for tummy control

Signature curved back yoke, and strategically placed pockets

Inspired by this multitasking woman with an ageless mindset, Xouer introduces emerging trends in an accessible and affordable way that meets all of her lifestyle needs. Through unparalleled value that fits her body and her wallet.